Now's 100% pure bentonite powder helps oily, problem skin in need of a strong clay mask to remove excess debris, build-up and dirt from pores, or skin in need of a natural detox to remove impurities. Bentonite, also known as montmorillonite or fuller's earth, is a natural clay that's used as a facial mask to help remove impurities, excess oil, and dirt for healthy skin that's clean and clear of harmful debris. Historically used to maintain healthy skin tone and texture due to its high content of trace minerals, Bentonite Powder can also be used as a body mask to help dry up excess oil and remove impurities from other potential problem areas besides the face. Clays are a popular feature at many health spas today, and are widely used as a natural means to promote healthy, youthful-looking skin. This product should not be used on sensitive areas of the body.