As we age, we experience the loss of collagen and HA and the deterioration of our connective tissues. Taking a daily supplement of BioCell Collagen® helps to counteract these negative consequences. In fact, a subjective joint relief study demonstrated that almost 90% of the people surveyed reported benefitting with the use of BioCell Collagen®. More than 20 published studies including 4 human clinical trials support the effectiveness and safety of BioCell Collagen®. It's holistic and natural approach to maintaining healthy connective tissue, joints and skin is unmatched by any other product on the market.